Our Culture
Red Day
RED Day (Renew, Energize and Donate) is an initiative dedicated to celebrating Keller Williams Realty’s year-round commitment to improving our local communities. Each year, on the second Thursday in May, tens of thousands of associates from across the United States and Canada participate in a wide range of projects, devoting their time to renewing and energizing aspects of the neighborhoods in which they serve.
RED Day initiatives run the gamut: From rebuilding homes, refurbishing local parks, giving to local food shelters, hosting blood drives, beautifying beaches and so much more. Projects are chosen by each individual market center based on a need they see within its community.
Recognizing her leadership in guiding the culture of our company, RED Day is held in honor of Mo Anderson, Vice Chairman of the Board, Keller Williams Realty. (Read more about Mo here)
This event is an entrenched part of Keller Williams Realty’s culture and displays the extraordinary effect a company can have when individuals come together to work as a team for the greater good of everyone. As Mark Ozman, associate with the Indianapolis/Carmel Market Center, wrote:
“RED Day isn’t about cleaning up a park. It is a one-day expression of what happens 24/7 in the Keller Williams culture. It is seeing a need, discovering who can meet that need and then getting it done."
"Whether it's serving each other, serving our communities or serving our planet, a culture of doing more than just selling real estate defines us as a company."
RED Day
Renew, Energize and Donate is an initiative dedicated to celebrating Keller Williams' year-round commitment to improving our local communities. Each year, on the second Thursday in May, tens of thousands of associates participate in a wide range of projects, devoting their time to renewing and energizing aspects of the neighborhoods in which they serve. Projects are chosen by each individual market center based on a need they see within its community. Recognizing her leadership in guiding the culture of our company, RED Day is held in honor of Mo Anderson, Vice Chairman of the Board, Keller Williams. It's an entrenched part of our culture and displays the extraordinary effect a company can have when individuals come together to work as a team for the greater good of everyone. Watch Video
Wealth Building
In keeping with the philosophy that agents are partners and stakeholders in the success of the business, Keller Williams Realty has created a distinct wealth building platform through which our leadership teams and office owners reward those who have contributed to a market center's growth by attracting productive associates to the office. In the United States and Canada we do this through profit share; and across the world, through growth share. Watch Video
KW Cares
KW Cares is a charity created by and for Keller Williams associates and their families. It's here to help any agent who's faced with hardship as a result of a sudden emergency. The charity is the heart of Keller Williams culture in action – finding and serving the higher purpose of business through charitable giving in the market centers and communities where Keller Williams associates live and work. Watch Video
Find out more at www.kwcares.org
